Apple Core Hotels, a New York-based hotel ownership and management company, has announced it has selected Cendyn’s eInsight CRM to provide customer relationship management (CRM) across its portfolio of properties.
Situated in the centre of Manhattan, Apple Core Hotels manages four locations: The Hotel at Times Square, The Hotel at Fifth Avenue, The Broadway at Times Square Hotel, and The Hotel at New York City.
Cendyn will implement CRM at Apple Core’s hotels, bringing in marketing automation and guest intelligence. This will aim to allow Apple Core Hotels to employ data collected from multiple channels to gain an accurate, single source of truth for each guest. The information sourced will show the hotel company a breakdown of its guest history and preferences in real time.
Charles Deyo, CEO and president at Cendyn, said: “Apple Core Hotels is a great NYC-based brand with a strong collection of hotels in the city. Using CRM across their portfolio will enable the team to really target their key NYC market and beyond. We’re honored to be their partner in helping personalize the guest experience, drive smarter marketing programs and nurture brand loyalty to keep customers coming back.”
Apple Core Hotels’ vice president of brand and culture, Seth A. Goldstein said: “We’re excited by the opportunity to have deeper insight into our guests and to supercharge our ability to respond to their individual needs and desires. As important, eInsight’s ability to power one-to-one marketing initiatives and effectively prospect new audiences is enormously appealing to us.”