The Ascend Hotel Collection by Choice Hotels International, Inc. has welcomed the Beaufort Hotel to its portfolio of hotels and resorts.
The brand’s newest addition, situated on the Crystal Coast, channels the Tar Heel State’s maritime culture and highlights the collection’s continued growth in top destinations across the country.
Located on the Southern Outer Banks, the Beaufort Hotel is located at 2440 Lennoxville Rd., just minutes from the heart of Beaufort. Founded in 1709, Beaufort was recently recognized as “America’s Favorite Town” by Travel + Leisure Magazine and the “South’s Best Small Town” by Southern Living.
Features of the Beaufort Hotel include views of Taylor Creek and the Rachel Carlson Nature Reserve, a small network of islands and salt bayous home to more than 30 wild horses. It has 133 guestrooms, featuring nautical hues, coastal décor, and premium linens and bath amenities.
It also has over 10,000 sq ft of flexible event space for meetings, conferences, weddings as well as a state-of-the-art fitness center, seasonal outdoor pool and whirlpool.
The hotel offers onsite dining for breakfast, lunch, dinner and weekend brunch at 34° North, the hotel’s 200-seat waterfront and outdoor patio restaurant known for its locally sourced fare. The restaurant is also recognized as Eastern North Carolina’s first full-service, green restaurant.
The property also has water taxis that can take guests for a scenic ride on Taylor’s Creek to downtown Beaufort. Furthermore, it is near to several attractions, including the North Carolina Maritime Museum, Harvey W. Smith Watercraft Center, Crystal Coast beaches, Old Burying Ground, Fort Macon State Park, and the North Carolina Aquarium. The property is also near the Duke Marine Lab and the UNC Institute of Marine Sciences, and a short ferry ride away from the islands of Shackleford Banks and the Cape Lookout National Seashore and Lighthouse.
The hotel is owned by Beaufort Hospitality Enterprises, LLC and managed by North Carolina-based Concord Hospitality, an award-winning hotel development and management company.
The Ascend Hotel Collection currently has more than 250 hotels open and more than 70 hotels in the pipeline worldwide. This year, the brand expects to open several locations in major US markets, including Brooklyn, NY; Philadelphia; Long Island City, NY; and Napa, Calif.